If you’re going on vacation and you’ve been thinking about making Aspen travel plans…you’ll be glad you did. More than six thousands residents who call Aspen Colorado home have a secret, and they are quite willing to share it: Aspen is a beautiful place to visit. Between the mountains and the quaint ski resort town you are bound to find all sorts of experiences in the city of aspen that you likely won’t be able to have anywhere else. At least not all at once.In Aspen Colorado you can have a family vacation or you can pursue outdoor sports activities with a handful of friends. In the summer you can try your hand at many different golf courses in the Roaring Fork Valley, and in the winter you can put your feet to the slopes and go skiing or snowboarding. If you are some members of your party haven’t tried these activities before, what better place to learn than Aspen Colorado? If you fall down in the snow or shank one in the trees at least you’ve got a scenic vista before you to put a smile on your face and a vacation of delight to put it all in perspective!This vacationland resort is quite literally a vacationer’s Mecca. Even if you don’t like outdoor sports you can have a great time in aspen shopping for unique gifts and tasty treats or you can spend an extra amount of time in the hot tub or in front of the fireplace. Pick the time of year right and you can find yourself a seat at the HBO Comedy Festival, laughing until you cry. How many trips have you been on where the highlight was forking over $10.00 to watch a pay per view movie in your room? Here you can take in some live comedy, and still catch a movie in bed if you so desire.At the festival you may see some up and coming stars, or maybe even catch a glimpse of one of the celebrities who call Aspen Colorado home for all or part of the year. Names like Kevin Costner, Jack Nicholson, Goldie Hawn, Don Henley, Michael Douglas and Donald Trump should ring a bell and pique the traveler’s curiosity. Certainly these folks don’t want you banging on their front door, but in the informal setting of the Colorado mountains perhaps you’ll find yourself standing in line with them for a coffee. You never know! Keep that in mind when you’re planning your Aspen travel plans. At the very least when you visit this resort town in Pitkin County you’ll know that you are in a place on the earth that people who know love to go. If you book yourself into one of the many hotels of aspen city you are bound to make memories to last a lifetime. Aspen Colorado is a travel destination for the world. Why haven’t you been there yet?
Know More About Online Marketing
Marketing is an important function of any business enterprise. Marketing increases the reach of the company’s product and contributes directly to the top line revenues of the company. With the advent and penetration of the internet, online marketing has emerged as an important tool. Today, no organisation can afford to ignore an online presence for itself and its product.Online marketing is a very efficient method of marketing. At minimal cost, a wide reach can be ensured. With a well-designed website and good presentation, online marketing uses web and email to drive sales via electronic commerce. It is mostly used in conjunction with traditional marketing like advertisements in radio, television and newspapers. Online marketing can be of three types – web marketing, email marketing and social media marketing.Web marketing refers to setting up of eCommerce websites, affiliate marketing websites or informative and promotional websites. It involves online search and is geared towards search engine optimisation. Email marketing involves the collection of email addresses and sending out promotional mailers to individual addresses. Sending them to select email ids of persons who may be interested in the product or service may have more effect than sending them out to all the addresses that one can gather. Social media marketing is a kind of word of mouth marketing on a large scale. It uses social networks like YouTube, Facebook, Twitter, Digg, Instagram and so on. Social marketing is a very powerful medium and any negative comment on social media will have an almost immediate and adverse impact on the company and its product or service.Online marketing is especially good for small businesses, as they have a wide reach at a comparatively low cost. It can be effective on a budget that is many times smaller than the budgets of traditional marketing tools. It also has the advantage of being capable of targeting a niche audience. Highly targeted marketing is possible over the internet. While making a strategy for online marketing, the company must be highly focussed on the target audience. The strategy cannot be short term, as most internet users are more knowledgeable and can identify a shallow story easily. The strategy must be consistent and built up over a period of time into a solid reputation. Online marketing must aim to keep the internet users engaged and interested. Consistent strategy and a solid reputation online can bring great results to the marketing effort.
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.